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  • Swiping for everyone to see
  • Swiping for everyone to see
    Bobbi Vie, Creative Commons (2016) ©
CASE STUDY

Tinder TV: swiping as a spectator sport

Tinder has become synonymous with modern dating, and its new app for Apple TV is allowing people to conduct their love lives in full view of friends and family in the living room. But will people actually use it to start a potential new relationship, or just for a bit of human window shopping?

Location Global

Scope
Launched in 2012, Tinder has become synonymous with 21st century attitudes towards initiating new relationships – and sexual opportunities. The app’s simple approach to meeting people has seen it rack up more than 50 million users, and it records as many as 1.4 billion swipes a day. [1] Now, Tinder has launched an app for Apple TV that allows people to conduct their online dating lives with onlookers giving their guidance in the living room.

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