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  • How harmful can restless nights really be?
  • How harmful can restless nights really be?
    Timothy Brown, Creative Commons (2013) ©
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How can brands help us sleep better?

Since the industrial revolution, sleep has been compromised for the sake of productivity. But as studies reveal its importance to physical and mental health, companies are beginning to encourage better slumber. How are tech and medicine stepping in to repay our collective sleep debt?

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Fitful sleep is often seen as a sign of genius. The architect Buckminster Fuller, for example, preached the benefits of polyphasic sleep, favouring a short nap every three hours instead of uninterrupted slumber. But for the rest of us, sleep is crucial, affecting everything from the immune system to our moods to critical thinking.

“Sleep insufficiency may be caused by broad scale societal factors such as round-the-clock access to technology and work schedules,” reads a report from the Centers for Disease Control and Prevention. [1] As the cult of ‘busyness’ has people sacrificing bedtime for ...

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