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  • Small prices can result in big business
  • Small prices can result in big business
    Zenjazzygeek, Creative Commons (2014) ©
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What’s the lure of the fixed price store?

From the UK to Japan, people are proudly heading to cheap and cheerful fixed price retailers to buy everything from household essentials to party gifts and cosmetics. Why is this shopping experience so attractive? And can these stores stand the test of time in a competitive retail environment?