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    Henry Bloomfield, Creative Commons (2015) ©
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How are Christmas traditions changing?

ASOS launched its first ever advent calendar in 2016, promptly setting the web ablaze. But rather than having chocolates or religious imagery behind each window, it instead houses little gifts for beauty buffs. From jumpers to festive decorations, how else are Christmas traditions changing?

Location United Kingdom

Scope
Christmas boasts numerous traditions and rituals, some of them centuries old. Yet it’s a season in flux as people often feel compelled to compare the modern holiday with yesteryear nostalgia. Complaints about how consumer-driven it has become and how marketing has put its stamp on the festive period have been voiced for decades. “There are a series of traditional criticisms, but all of them seem hackneyed and exhausted," writes Mike Bulajewski, a Seattle-based user experience designer. “Consumerism? Greed? Forced jolliness? These critiques have become clichés, almost becoming integrated into the rituals of the holiday.” [1]

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