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  • Have brands given up on presenting a picture-perfect Christmas?
  • Have brands given up on presenting a picture-perfect Christmas?
    John Lewis (2016) ©
REPORT

Why brands are ‘keeping it real’ in their Christmas ads

After a year marked by divisive rhetoric and seemingly incessant bad news, it’s unsurprising that 2016’s Xmas ads move away from the idea of magical jollity. Canvas8 spoke to Rob Thomas, founder of Practical Semiotics, to understand why the idyllic holiday montage is a thing of the past.

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