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  • Playlists have never felt so personal
  • Playlists have never felt so personal
    Mister G.C., Creative Commons (2016) ©
CASE STUDY

Spotify Discover: a mixtape for the 21st century

Streaming has seen the playlist surpass the album in how people choose to listen to music, and Spotify is staying ahead of the game with Discover Weekly, which tailors tracks to each user to make exploration effortless. But how personal can an algorithm-made playlist really be?

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