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  • Playlists have never felt so personal
  • Playlists have never felt so personal
    Mister G.C., Creative Commons (2016) ©
CASE STUDY

Spotify Discover: a mixtape for the 21st century

Streaming has seen the playlist surpass the album in how people choose to listen to music, and Spotify is staying ahead of the game with Discover Weekly, which tailors tracks to each user to make exploration effortless. But how personal can an algorithm-made playlist really be?

Location Global

Scope
On-demand streaming has surged past radio stations and records to become the main way of listening to music for many; as of September 2016, more than 100 million people were paying for music subscription services, up from just eight million in 2010. [1][2] Somewhere in the midst of that, we’ve gone from burning mix CDs to sharing playlists online, and Spotify is hoping to keep its place as top streaming service through personalised musical picks.

High Fidelity’s Rob Gordon had it right – the making of a mixtape is a very subtle art,” says Gustav ...

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