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  • Transforming travel into a seamless experience
  • Transforming travel into a seamless experience
    Benjamin Horn, Creative Commons (2014) ©
CASE STUDY

Whim: an all-inclusive public transport service

With two-thirds of the world’s population expected to live in cities by 2050, it’s a good job there are more ways to get around than ever. But Whim is the first service to pull them all into one place – letting users find and pay for the best combination of options for any journey in a single app.

Location Finland

Scope
“As a city-dweller, I want to take the best possible shortcuts for any given trip, and I want a single app for that,” says Jonathan Hampson, UK general manager of Zipcar. “I’m very interested in who is going to bring together all of these transport and mapping services in a really holistic way, so that I don’t need to have ten apps on my phone. That kind of convenience is, I think, the holy grail.” [1]

In Helsinki, Whim is that holy grail – an all-inclusive mobility service that combines access to all of the ...

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