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  • Transforming travel into a seamless experience
  • Transforming travel into a seamless experience
    Benjamin Horn, Creative Commons (2014) ©
CASE STUDY

Whim: an all-inclusive public transport service

With two-thirds of the world’s population expected to live in cities by 2050, it’s a good job there are more ways to get around than ever. But Whim is the first service to pull them all into one place – letting users find and pay for the best combination of options for any journey in a single app.

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