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  • Because health and flavour shouldn’t be mutually exclusive
  • Because health and flavour shouldn’t be mutually exclusive
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CASE STUDY

UnReal: low-calorie candy that satisfies a sweet tooth

Why do the things we love to eat have to be so bad for us? UnReal is on a mission to transform candy, reinventing America's iconic treats with a healthy twist and up to 40% less sugar per serving. But with consumers moving away from restrictive eating habits, do people want clean confectionery?

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