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  • Airtime is reintroducing intimacy to social media
  • Airtime is reintroducing intimacy to social media
    Bradley Huchteman, Creative Commons (2015) ©
CASE STUDY

Airtime: injecting intimacy into the virtual world

From live-streaming platforms to messenger apps, social media connects people with thousands of ‘friends’ on a daily basis. But while a scroll and a ‘like’ might satisfy some, Airtime is gearing up multi-party live video. Is this the return to intimacy that the connected generation is hungry for?

Location Global

Scope
Airtime was ahead of its time when it first launched in 2012. The site’s objective was to reintroduce real-life quality time between friends through video, patching holes the internet had left in human communication. But as a website-only video chat platform predating today’s ubiquitous smartphones and high-speed data connections, it was overly ambitious, and the project caved. [1]

Now, as other companies start to catch up with their mission, Airtime has relaunched as an app. They predict a new era in which people – sick of the contrived performances of social media, and equally exhausted ...

Canvas8

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