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  • People are prioritising provenance
  • People are prioritising provenance
    Bryan Berry (2016) ©

Is organic still a must-have label?

After slumping during the recession, sales of organic food, fashion and beauty are on the up again, tapping into a consumer desire for authenticity and transparency. But what does the term ‘organic’ actually mean to consumers? And where do the opportunities lie for businesses?

Location United Kingdom

After slumping during the recession, organic is on the up again, tapping into a consumer desire for authenticity and transparency. From groceries and textiles to health and beauty, a report from the Soil Association revealed that the British organic sector grew 4.9% in 2015, reaching a value of £1.95 billion. [1]

While organic produce sales are increasing steadily, other areas have seen rapid growth; organic catering has seen a rise of 15.2%, health and beauty sales have risen by 21.6%, and textiles by 16%. [2][1] But what’s driving this market expansion? What does organic ...



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