Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • People are prioritising provenance
  • People are prioritising provenance
    Bryan Berry (2016) ©

Is organic still a must-have label?

After slumping during the recession, sales of organic food, fashion and beauty are on the up again, tapping into a consumer desire for authenticity and transparency. But what does the term ‘organic’ actually mean to consumers? And where do the opportunities lie for businesses?