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  • Coming to a standstill has never been more exciting
  • Coming to a standstill has never been more exciting
    Yelp Inc, Creative Commons (2016) ©
CASE STUDY

Mannequin Challenge: the meme that froze the internet

Amid the barrage of autoplay video clips on social media, a bunch of people standing completely still seems an unlikely source of entertainment. Unless, that is, those people have filmed themselves in an epic freeze-frame as part of the Mannequin Challenge.

Location North America / Global

Scope
Amid the barrage of autoplay video clips on social media, a bunch of people standing completely still might seem like an unlikely source of entertainment. But when those people are creating epic tableaus, posing in ever more elaborate and precarious positions as part of the latest meme – the Mannequin Challenge – it’s a slightly different story.

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