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  • Berghain is the temple of German club culture
  • Berghain is the temple of German club culture
    Ekvidi, Creative Commons (2015) ©
CASE STUDY

Berghain: a serious approach to partying

Berlin-based club Berghain is world-renowned for its fanatical reverence of techno and days-long parties. Yet while a night out elsewhere in the world may result in a booze-clouded recollection, Germans take a more serious approach to clubbing. How can brands appeal to these moderate tastes?

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