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  • High-tech cars are still sold in old-fashioned ways
  • High-tech cars are still sold in old-fashioned ways
    Lynk & Co (2016) ©
CASE STUDY

Lynk & Co: a car designed to be shared

From airbags to parking sensors, the modern car has seen decades of functional refinement. Chinese automaker Geely is now seeking to bring the car distribution and ownership model up to speed with Lynk & Co, a new brand that’s ready to challenge the conventions of the auto industry.

Location Central - East Asia / Global

Scope
From airbags to parking sensors, the modern car has undergone decades of refinement in design and engineering. But what about how they’re bought and owned? Chinese automaker Geely is seeking to bring the car distribution and ownership model up to speed with Lynk & Co, a new brand that’s ready to challenge the conventions of the auto industry.

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