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  • How do Gen Yers kick back?
  • How do Gen Yers kick back?
    Janssem Cardoso, Creative Commons (2015) ©
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UK Gen Y on Leisure

Gen Yers are renowned experience hunters. Whether it’s their penchant for a fancy brunch or their desire to explore the world like a local, they’re known for making their free time count. But are they really so enriched? Canvas8 sat down with Brits between the ages of 18 and 35 to find out.

Location United Kingdom

Scope
Gen Yers are renowned experience hunters. Whether they’re setting off for Glastonbury, jetting off to explore another continent (like a local, of course), or staying close to home to fuel the renaissance of brunch or the rise of immersive dining, 78% of this group prefer experiences to possessions. [1]

They’re even delaying the responsibilities of adulthood – homeownership, marriage, kids – to ensure they’ve gathered as many experiences as possible before they settle down. On a global scale, they prioritise travelling over buying a house or paying off debt. [2] “They’re very ...

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