Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Does it matter if gift cards seem impersonal?
  • Does it matter if gift cards seem impersonal?
    Yelp Inc, Creative Commons (2014) ©
REPORT

What’s the future of the gift card?

In the UK, the gift card and voucher industry is estimated to be worth £5.6 billion a year, and in 2015, sales of gift cards in the US hit $130 billion. But with mobile tech transforming the way we browse and shop, how is the traditional model adapting? And how will people give in the future?

Location North America / Northern Europe

Scope
Love them or loathe them, gift cards have become big business. In the UK, the gift card and voucher industry is now estimated to be worth £5.6 billion a year, while sales of gift cards in the US hit $130 billion in 2015, a 6% increase on the previous year. [1][2] In fact, they’ve topped the list of most requested gifts for the last nine years, according to a survey conducted by the National Retail Federation. [3] This growth isn't showing any sign of diminishing; it's predicted that, by 2018, gift card sales in ...

Canvas8

Related

  • Article image Cash or credit? The science of spending

    We know that seamless payments can affect how we splash out, but could they also impact how we feel about the things we’re buying? Canvas8 sat down with Dr. Avni Shah, co-author of ‘Paper or Plastic?’, to understand how the method by which we pay influences product satisfaction and brand loyalty.

  • Raise sells cut-price giftcards while you shop Raise sells cut-price giftcards while you shop

    How much money do you think is sitting unspent on gift cards? Some estimates put the figure as high as $41 billion. Now, gift card marketplace Raise is on a mission to put those few pounds in forgotten change stuck on cards from that store you hate back into circulation.

  • A gift card for classy shoppers A gift card for classy shoppers

    Buying presents can be stressful, especially if the person you're buying for loves to shop for themselves. If they’re into the finer things, there's now a solution. A new gift card – valid across all stores that take chip and pin payments in the West End – means they can shop for their gift themselves.

  • Article image CashStar: digital gift cards and mobile giving

    The gift card market in the UK alone is currently worth £4bn; and with smartphone penetration rising, gift cards are becoming digital.