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  • Does it matter if gift cards seem impersonal?
  • Does it matter if gift cards seem impersonal?
    Yelp Inc, Creative Commons (2014) ©
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What’s the future of the gift card?

In the UK, the gift card and voucher industry is estimated to be worth £5.6 billion a year, and in 2015, sales of gift cards in the US hit $130 billion. But with mobile tech transforming the way we browse and shop, how is the traditional model adapting? And how will people give in the future?