Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Can you put a price on a good night’s sleep?
  • Can you put a price on a good night’s sleep?
    Lunya (2016) ©
CASE STUDY

Lunya: luxury pyjamas that improve your sleep

The rise of athleisure has prompted brands to make comfortable clothing that’s fashionable as well as functional. Santa Monica-based Lunya is now shaking up the sleepwear market in a similar manner, offering stylish pyjamas and loungewear that work to improve the wearer’s slumber.

Location United States

Scope
The rise of athleisure has seen trainers outsell high heels for the first time, while jeans are being updated to better compete with yoga pants. But while the demand for comfort is strong, people don’t want to compromise on aesthetics. As the fashion industry continues its efforts to keep up, one seemingly boring category is now going through an exciting shake-up – sleepwear.

Merging the worlds of activewear and sleepwear, Santa Monica-based Lunya offers up luxurious night-time clothing that not only caters to the fashion-conscious, but also works to improve the wearer’s ...

Canvas8

Related

  • Article image What are women wearing under their clothes?

    From the Wonderbra of the '90s to today’s T-shirt bras, what we find sexy shifts with social changes. So what are women wearing under their clothes in 2015? Has the focus shifted from breasts to bums? Has Fifty Shades of Grey unleashed consumer kinkiness? What do women want from their bras and pants?

  • Article image Tuft & Needle: getting a practically perfect nights sleep

    Sleep is a big deal – 60% of Americans crave it over sex. But traditionally a good mattress is an investment, costing up to $3,000. Tuft & Needle is changing that. It offers an affordable, high-tech design that means your partner won’t feel you’re there, or that their wallet is a new bed lighter.

  • Article image How important is a good night’s sleep?

    In the 50s we used to sleep eight hours a night. Nowadays the average is six and a half. Why have we become less keen on a proper night’s keep? Does our modern lifestyle promote sleep deprivation, meaning we’ll stay awake as long as it takes to consume as much online as possible?

  • Wearing pyjamas outside the bedroom Wearing pyjamas outside the bedroom

    Ever wanted to wear your pyjamas to work? Once, people would have never dreamed of doing so, but wearing nightwear outside is growing in popularity. With fashion designers showing the look on catwalks, even celebrities like Rihanna have embraced the trend.