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  • What will convince younger generations to donate?
  • What will convince younger generations to donate?
    Funk Dooby, Creative Commons (2014) ©
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Are charities ready for the future of giving?

With only one in ten Brits donating through an app, and under half of those who interact with charities via social media going on to give money, the digital revolution has had a limited impact on fundraising. How can charities adapt to better accommodate the ways people behave and spend online?