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  • Navigate the art world like an insider on your phone
  • Navigate the art world like an insider on your phone
    Jon Gurinsky, Creative Commons (2015) ©
CASE STUDY

UBS Planet Art: art trends at the touch of a button

The art world is famously opaque; to outsiders, the value of masterpieces can rise and fall seemingly at a whim. But with collector interest growing worldwide, banks are now looking to make investing in this market easier. How is UBS’ Planet Art app helping to make the industry more accessible?

Location Global

Scope
Vast sums of money and corporate interest have long been hallmarks of the elite art world. So it’s perhaps unsurprising that Art Basel chose to collaborate with Swiss financial giant UBS to create a new app for the sector. UBS Planet Art, designed by Razorfish, aims to improve transparency, trust and art knowledge for a growing pool of collectors. It will provide quick access to the most relevant market data available, and UBS also plans to launch an annual global market report focusing on macroeconomic art trends. [1]

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