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  • Horizontal viewing is so last year
  • Horizontal viewing is so last year
    Jon Gurinsky, Creative Commons (2016) ©
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Why is video going vertical?

Vertical video was once the much-ridiculed byproduct of smartphone clips filmed the ‘wrong way'. But the popularity of Snapchat and other portrait-mode video apps is prompting content platforms, advertisers and even filmmakers to take it as seriously as users. Is vertical the future of video?

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In 2012, a satirical health warning video about Vertical Video Syndrome hit a collective nerve, totting up over seven million views. The YouTube clip, released by comedy blog Glove and Boots, mocked people who film smartphone videos ‘the wrong way’ – i.e. vertically – but it also mocked those who took the ‘problem’ too seriously. “If vertical videos become accepted,” it told us, “movie theatres will have to be tall and skinny.” [1]

Four years on, and mobile is now the norm, it will account for 75% of internet use in 2017. [2] We’re a long ...

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