How do Hispanic Gen Yers manage their cash?

©Philips Communications, Creative Commons (2015)

REPORT

31 Oct 2016

Financially responsible and ambitious, Hispanic Gen Yers make up a huge demographic with a lot of spending power. But they’re typically underbanked. So what do their financial habits look like? And how can financial services better cater to them?

Sectors
MoneyCommunity and grassrootsBanking and payments
Locations
North AmericaUnited States
Generation
Gen Y (born 1982-1996)

Rebecca Smith

Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.

The Latin Baby: Hispanic flavours for Gen Y mums

case study·
20 Oct 2016·
LAST UPDATED 13 Oct 2023

Gen Y parents are stepping away from grocery store shelves in a bid to avoid traditionally sugary and over-processed baby foods. The Latin Baby is hoping to win them over with home-made quality and a Hispanic twist, but are parents interested in feeding their children ethnic flavours?

case study·
13 Jul 2016

Ellevest: closing the gender investment gap

case study·
13 Jul 2016·
LAST UPDATED 13 Oct 2023

Nine in ten women will have to manage their own finances at some point in their lives, yet many of them are underinvested. Ellevest is a female-only platform that aims to change that, using long-term goals rather than short-term wins to overhaul an industry that’s largely oriented towards men.

The Flama: BuzzFeed for Latino Gen Yers

Are Latinas the most powerful US consumers?

The Latin Baby: Hispanic flavours for Gen Y mums

Ellevest: closing the gender investment gap