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  • What female friendship looks like online
  • What female friendship looks like online
    Steven Guzzardi, Creative Commons (2016) ©
CASE STUDY

Girls’ Night In: an online secret sorority

Girls’ Night in is a members-only Facebook group for LA’s hottest and coolest women, who whisper and giggle between themselves. And while its ranks are small by internet metrics, these women are highly engaged. So what’s got them sharing their deepest secrets with 1,500 friends they’ve never met?

Location United States

Scope
Relationships and friendships that are formed online were one of the great taboos of the early internet era. Whether it was the creeps that lurked in murky chatrooms, or the undateables that populated online matchmaking services, the act of connecting with a stranger online was shrouded in shame and discomfort.

How times have changed. Today, 57% of teens have made new friends online, and only 20% have met one of those friends in person – suggesting that making friends that you never intend to meet face-to-face is also increasingly acceptable. [1] And in 2011, 10% of ...

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