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  • What female friendship looks like online
  • What female friendship looks like online
    Steven Guzzardi, Creative Commons (2016) ©
CASE STUDY

Girls’ Night In: an online secret sorority

Girls’ Night in is a members-only Facebook group for LA’s hottest and coolest women, who whisper and giggle between themselves. And while its ranks are small by internet metrics, these women are highly engaged. So what’s got them sharing their deepest secrets with 1,500 friends they’ve never met?

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