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  • Pop culture can be a great way to engage Hispanic Gen Yers
  • Pop culture can be a great way to engage Hispanic Gen Yers
    Jon Gurinsky (2016) ©
CASE STUDY

My Money My Future: educating the underbanked one meme at a time

The underbanked represents more than 88 million individuals and nearly $1.3 trillion in wages. And young people of colour make up a large proportion of this, despite their size and spending power. How is My Money My Future reaching out to this group using technology and pop culture?

Location United States

Scope
Talking about Kanye West's rumoured bankruptcy may not sound hugely educational, but a new digital finance platform begs to differ. It actually provides a great gateway to get underbanked Gen Yers to talking about finances. Mi Dinero Mi Futuro or My Money My Future is an online resource for underbanked Gen Yers of colour to build financial confidence and learn how to manage their money.

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