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  • Pop culture can be a great way to engage Hispanic Gen Yers
  • Pop culture can be a great way to engage Hispanic Gen Yers
    Jon Gurinsky (2016) ©
CASE STUDY

My Money My Future: educating the underbanked one meme at a time

The underbanked represents more than 88 million individuals and nearly $1.3 trillion in wages. And young people of colour make up a large proportion of this, despite their size and spending power. How is My Money My Future reaching out to this group using technology and pop culture?

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