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  • Foodies have gained an appetite for multi-coloured cuisine
  • Foodies have gained an appetite for multi-coloured cuisine
    Tastemade (2016) ©
REPORT

Who wants to taste the rainbow?

From waffles and ice cream to bagels and burgers, multi-coloured grub has become a culinary phenomenon, responsible for hours-long queues at stores and a deluge of social media posts. But what exactly is the appeal of rainbow food? And could participating in this fad be bad for brands?

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