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  • 65% of Brits want brands to do good
  • 65% of Brits want brands to do good
    Yelp Inc, Creative Commons (2014) ©
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What does ‘ethical’ mean to you?

Whether they’re after free range eggs or fair trade fashion, 65% of Brits want brands to do good. But putting these beliefs into practice is no small feat; just 11% exclusively buy from ethical brands. Canvas8 sat down with 20 British men and women to find out what being ethical means to them.