Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How is tech disrupting football fandom?
  • How is tech disrupting football fandom?
    Asim Bharwani, Creative Commons (2010) ©
CASE STUDY

Junior Gunners: turning tots into lifelong fans

Die-hard football fans may inherit their club allegiance from family members or simply choose their local side. But in a bid to win over a new generation of supporters, Arsenal FC is turning to tech with the launch of its Junior Gunners app. Is this the future of how teams forge fandoms?

Canvas8