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  • Why are we so willing to lie to insurers?
  • Why are we so willing to lie to insurers?
    Samuel Yoo, Creative Commons (2014) ©
CASE STUDY

Lemonade: proving honesty is the best policy

How many cigarettes do you smoke? How long have you owned your smartphone? Honesty may be the best policy, but many people scrimp when it comes to insurance. Lemonade is a fintech platform that aims to inspire trust from both the insurer and customer through behavioural economics.

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