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  • How are brands championing the transgender community?
  • How are brands championing the transgender community?
    Biswarup Ganguly, Creative Commons (2013) ©
Subculture

Hijras: India's trans women gain cultural recognition

There are an estimated two million transgender people in India, but this group has long been shunned by society. Now, as they start to break through into the country’s cultural scene – most significantly through music and fashion – how are brands speaking to them in advertising campaigns?

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