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  • An online agony aunt for Gen Yers
  • An online agony aunt for Gen Yers
    Yelp Inc, Creative Commons (2015) ©
CASE STUDY

Ask Polly: the agony aunt leading a resurgence

Agony aunts may seem like a thing of the past, but they’re seeing renewed interest online through advice columnists who share their own experiences as a means of helping readers. What drives people to seek guidance from Heather Havrilesky, also known as Ask Polly, in the digital age?

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