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  • A newspaper subscription that comes with a free tablet
  • A newspaper subscription that comes with a free tablet
    Gustavo Gomes, Creative Commons (2008) ©
CASE STUDY

ZH Tablet: converting print readers to digital

With a growing number of Brazilians opting to stay informed about current events through online platforms, printed publications are feeling the impact. In a bid to keep up with this shift, newspaper Zero Hora has launched a customised tablet – but can it win over subscribers old and new?

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