Tampon subscription service HelloFlo has won millions of fans by rejecting euphemism in favour of hilarious honesty. But what does its humorous take on being a 12-year-old girl tell us about what we really want from our most intimate brands? How honest is too honest?

What do you reach for when you have a migraine? Paracetamol? Nurofen? Levomenthol? With so much choice, picking the best remedy can be confusing. This was Reckitt Benckiser’s thinking behind it’s 'specific pain' range of Nurofen. But in Australia, it's been banned from shelves.

In a world where products and clothes are designed to fit every body shape and size, why does medicine still use ‘one size fits all’? Is wearable technology finally advancing to provide a more bespoke healthcare service and more personalised medicine?

Over-the-counter meds are used for everything from headaches to hangovers. But research suggests that we might be addicted, and some governments are taking action to curb abuse. How might regulation, technological advances and natural remedies transform the market for pain relief?