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  • How are activists fighting the stigma surrounding fat?
  • How are activists fighting the stigma surrounding fat?
    Yelp Inc, Creative Commons (2016) ©
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How fat activism is breaking a deadly taboo

Studies show that poor body image can be more harmful than actually being overweight. But brands are still communicating with plus-size audiences through stereotypes and shame. In the era of body positivity, how can businesses challenge fat taboo and meaningfully connect with people in this space?

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