Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • What’s the big deal around showing some blood?
  • What’s the big deal around showing some blood?
    Bodyform (2016) ©
CASE STUDY

Bodyform – Blood: the bloody truth about periods

Bodyform’s ‘Blood’ commercial is the first to tackle the physical manifestation of having a period. Vials of blue liquid and grinning, rollerblading models have been replaced with blood from powerful sportswomen. Does this advert represent real women’s attitudes to menstruation?

Canvas8