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  • Whole Foods? More like Whole Paycheck
  • Whole Foods? More like Whole Paycheck
    John Benson, Creative Commons (2014) ©
CASE STUDY

365 by Whole Foods: democratising a healthy diet

Popularised by picture-perfect Instagrammers, the clean eating aesthetic isn't accessible to many – and neither are the stores that stock organic goods. But while Whole Foods has gained a reputation as the grocery chain for wealthy health freaks, its latest venture intends to change that.