Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • High performance fashion for the time-stressed and style-conscious
  • High performance fashion for the time-stressed and style-conscious
    Kit and Ace (2015) ©

Kit and Ace: technical fabrics for undercover athletes

Brands like Lululemon have changed how people view their clothing; they want it to withstand their hectic lifestyles while still looking good. But that doesn’t mean it has to be basic. By combining technical fabrics with high-end design, Kit and Ace wants to show that functionality can be luxurious.

Location Canada / United States

Meet the undercover athlete. They’re up at the crack of dawn to exercise and walk the dog. Then they’re commuting, pushing through packed crowds of city-dwellers and standing in stuffy trains. They’re in meetings, taking phone calls and planning until the evening, when they rush to meet with friends for dinner and drinks. Finally, they get home at 11pm, but have to be up at 6am to do it all again the next day. These are busy people, and they need clothing that can keep up with their lifestyles while still looking and feeling great. Kit and Ace offers ...



  • Article image The Laundress: conditioning your cashmere

    Caring for delicate garments can be difficult, often requiring a trip to the dry cleaner’s. Laundry and home care brand The Laundress offers an eco-friendly at-home alternative with innovative products that allow people to care for their precious items themselves. Is the future of laundry luxury?

  • Article image Has denim had its day?

    Denim comes in all shapes and sizes; from skinny to slim fit to bootcut. We wear it while gardening, to work or to an evening soirée. But in 2014, denim sales in the US dropped by 8%, as activewear grew by the same amount. How can denim brands stay relevant in the age of the yoga pant?

  • Article image Is treasuring the new materialism?

    ‘Til death us do part’ is usually reserved for weddings. But as sustainability becomes a bigger concern, it could be applied to our prized possessions, from cashmere jumpers to iPhones. But how achievable is this in a world where acquiring and upgrading are the status quo?

  • Article image Without Walls: a love affair with lycra

    Yoga products are worth $27 billion annually in the US. And while it's true that the number of people practising yoga – predominantly women – has increased by 20% in recent years, that doesn't explain why sales of yoga wear are up 87%. Are yoga pants set to become the next Levi's 901s?