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  • High performance fashion for the time-stressed and style-conscious
  • High performance fashion for the time-stressed and style-conscious
    Kit and Ace (2015) ©
CASE STUDY

Kit and Ace: technical fabrics for undercover athletes

Brands like Lululemon have changed how people view their clothing; they want it to withstand their hectic lifestyles while still looking good. But that doesn’t mean it has to be basic. By combining technical fabrics with high-end design, Kit and Ace wants to show that functionality can be luxurious.

Location Canada / United States

Scope
Meet the undercover athlete. They’re up at the crack of dawn to exercise and walk the dog. Then they’re commuting, pushing through packed crowds of city-dwellers and standing in stuffy trains. They’re in meetings, taking phone calls and planning until the evening, when they rush to meet with friends for dinner and drinks. Finally, they get home at 11pm, but have to be up at 6am to do it all again the next day. These are busy people, and they need clothing that can keep up with their lifestyles while still looking and feeling great. Kit and Ace offers ...

Canvas8

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