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  • Cities are using the arts to cultivate soft power and attract new residents
  • Cities are using the arts to cultivate soft power and attract new residents
    Thomas Hawk, Creative Commons (2013) ©
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What makes a city attractive?

It’s widely assumed that pragmatic elements, like a strong job or housing market, attract people to cities – but new studies show that vibrant cultural offerings, from galleries to club nights, are the real draw. How are lesser-known cities using creative clout to attract and retain residents?