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  • Cities are using the arts to cultivate soft power and attract new residents
  • Cities are using the arts to cultivate soft power and attract new residents
    Thomas Hawk, Creative Commons (2013) ©

What makes a city attractive?

It’s widely assumed that pragmatic elements, like a strong job or housing market, attract people to cities – but new studies show that vibrant cultural offerings, from galleries to club nights, are the real draw. How are lesser-known cities using creative clout to attract and retain residents?

Location Global

Though the 2012 Olympic Games were seen as a way of rejuvenating a poor part of London at speeds that defied ordinary budgets and planning regulations, sports journalist Matthew Engel observes that “old Olympic parks across the world are habitually forlorn: two weeks of glory, decades of rot.” [1][2] The city now hopes to circumvent that fate, raising £45 million in private investment and £141 million in public cash to bring the V&A Museum, Sadler’s Wells Theatre, and the London College of Fashion to the Olympic Park. [3][4] The hope that these ...



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    Palm Springs: seducing French tourists from across the pond

    Thanks to a hot desert climate and a slew of restaurants and luxury resorts, Palm Springs is a popular destination for retirees, families and spring breakers alike. And now, French tourists are among the most frequent visitors. Why are more people saying ‘bonjour’ to the city than ever before?

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    Dark Mofo: dark arts reinvent festival tourism in Australia

    Cold. Dark. Weird. Three words you probably don’t associate with Australian tourism. But since 2012, cult arts festival Dark Mofo has changed the way Tasmania is viewed – making it the coolest destination for winter. How has this unlikely festival put the state back on the mainstream map?

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    Why Americans, young and old, are heading South

    Drawn to a warm climate, Southern hospitality and economic opportunity, 1.2 million people left the Northeast and Midwest for the Sun Belt states between 2010 and 2013. But how will this mass migration to the South shape America’s urban development, cultural diversity and economic future? 

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    Why are 30-somethings leaving London?

    “When a man is tired of London, he is tired of life,” so the saying goes. But men and women between the ages of 30 and 39 are fleeing the capital. Are property prices just driving them out, or is London really cooling? Will the supposed mass migration prompt a rebalancing of pricing and opportunities?