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  • Do people really want a big song and dance at dinner?
  • Do people really want a big song and dance at dinner?
    Giuliano Griffante, Creative Commons (2016) ©
REPORT

Is immersive dining too much to stomach?

Secret Cinema and Punchdrunk brought immersive theatre and cinema to the masses – and food is now getting the same treatment. Nearly three-quarters of Gen Yers want to increase their spending on experiences, but in a competitive restaurant industry, what gets people lining up to buy tickets?