Hollar: the digital dollar store wooing Gen Y mums

©Bayu Aditya, Creative Commons (2014)

Case Study|24 Aug 2016

Shopping in a dollar store is often characterised by a series of impulse buys – but can this experience be replicated on a phone or laptop? With its attractive layout, quality products and a huge amount of choice, online retailer Hollar is aiming to become the go-to stop for Gen Y mums.

Sectors
ShoppingResale and online marketplaces
Locations
North AmericaUnited States
Generation
Gen Y (born 1982-1996)

case study·
2 Feb 2016

Pep&Co: pepping up fashion for the UK’s young mums

case study·
2 Feb 2016·
LAST UPDATED 13 Oct 2023

Aldi and Lidl have done it to groceries, Tiger has done it to homeware. And now Pep&Co has unleashed the discount model on clothing. Founded by former Asda CEO Andy Bond, it’s on a mission to help families spend less on their clothing. Can it become a mainstay on the UK’s high streets?

case study·
2 Aug 2016

Cotton On: Aussie basics brand goes global

case study·
2 Aug 2016·
LAST UPDATED 13 Oct 2023

Aussies can shop for global fashion fads on any high street or with a few clicks. But when it comes to basics, many rely on Cotton On, which is set to earn $1.4 billion in 2016 from its low-cost clothing that virtually ignores trends. How’s this home-grown brand taking the retail world by storm?

case study·
22 Feb 2016

VarageSale: a garage sale in the palm of your hand

case study·
22 Feb 2016·
LAST UPDATED 13 Oct 2023

There are 165,000 yard sales each week in the US, attracting 690,000 bargain hunters. VarageSale has now brought these peer-to-peer marketplaces online, boasting the latest UX technology and local communities in 400 cities globally. Can it challenge the might of Craigslist and eBay?