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  • Recreating the dollar store experience online
  • Recreating the dollar store experience online
    Bayu Aditya, Creative Commons (2014) ©
CASE STUDY

Hollar: the digital dollar store wooing Gen Y mums

Shopping in a dollar store is often characterised by a series of impulse buys – but can this experience be replicated on a phone or laptop? With its attractive layout, quality products and a huge amount of choice, online retailer Hollar is aiming to become the go-to stop for Gen Y mums.