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  • What makes cringe-worthy content so watchable?
  • What makes cringe-worthy content so watchable?
    Cubmundo, Creative Commons (2012) ©
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What draws us to cringe-worthy content?

From politicians to vloggers, digitally captured faux pas have become the fodder of much debate across media. But what makes cringe-worthy moments – which inspire feelings of embarrassment, awkwardness, and even pity – so captivating amid the stream of content fighting for our attention?

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