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  • How do pet parents dote on their furry children?
  • How do pet parents dote on their furry children?
    Paul Saad, Creative Commons (2015) ©
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How have pets become part of the family?

Buying organic rabbit food, brushing your cat’s teeth, and sending your dog for hydrotherapy are no longer considered eccentricities. Pets are taking on human status, and they’re being treated accordingly. How can brands help enrich the lives of pet parents and their beloved fur babies?