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  • How do pet parents dote on their furry children?
  • How do pet parents dote on their furry children?
    Paul Saad, Creative Commons (2015) ©
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How have pets become part of the family?

Buying organic rabbit food, brushing your cat’s teeth, and sending your dog for hydrotherapy are no longer considered eccentricities. Pets are taking on human status, and they’re being treated accordingly. How can brands help enrich the lives of pet parents and their beloved fur babies?

Location Northern Europe / North America

Scope
Buying organic pet food, brushing your cat’s teeth, sending your dog for hydrotherapy or forking out on pet insurance are no longer considered eccentricities. For the two-thirds of pet owners who regard their animals as cherished family members, such practices are increasingly common. [1]

Pets – particularly cats and dogs – are taking on human status, and they’re being treated accordingly. Even the language we use is changing, with phrases such as ‘pet parent’ and ‘companion animal’ finding their way into common parlance.

As these creatures integrate more deeply into our physical and emotional lives, we’re not ...

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