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  • Healthy vegan snacks aren’t just for hippies anymore
  • Healthy vegan snacks aren’t just for hippies anymore
    Hippeas (2016) ©
CASE STUDY

Hippeas: chickpea snacks for the modern hippie

Organic snack brand Hippeas is looking to replace the guilty mid-afternoon treat with something to be proud of. Its flavoured chickpea puffs are targeted towards the ‘modern hippie’ – Gen Yers obsessed with health and wellbeing – but how is it standing out in the crowded health food market?