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  • What does wine mean to a new generation of drinkers?
  • What does wine mean to a new generation of drinkers?
    Jennifer Yin, Creative Commons (2013) ©
REPORT

How is French wine culture changing?

While wine is an essential part of French national identity, environmental concerns and the democratising force of the internet are causing an upheaval in the country’s consumption habits. How is the wine industry adapting to a more informed, adventurous and eco-conscious market?

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