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  • Between work and the kids, how do Gen Xers find time to shop?
  • Between work and the kids, how do Gen Xers find time to shop?
    Syed Irteza Ubaid, Creative Commons (2015) ©
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Why do Gen X love to shop online?

They may not be digital natives, but Gen X shouldn’t be underestimated when it comes to online spending power. While Yers are busy posting selfies on Instagram, their older counterparts are clicking ‘add to basket’ – but why does this ‘middle child’ generation love online shopping so much?