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Got It
  • Is asking for consumer input the best idea for brands?
  • Is asking for consumer input the best idea for brands?
    Kent Lins, Creative Commons (2015) ©
REPORT

Should people always get a vote?

The 2016 elections in the US and UK may be making headlines, but democracy's messy embrace now stretches far beyond politics, with social media offering people a say on almost anything. How can brands make the most of the consumer vote without ending up with egg on their faces?