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  • Is shoppable social media the future for fashion?
  • Is shoppable social media the future for fashion?
    EventPhotosNYC, Creative Commons (2016) ©
CASE STUDY

Bespoke Your World: shop a curated Insta feed

Instagram is an endless source of fashion inspiration, letting users follow trendsetters and luxury labels all in one place. But there’s a shift occurring as brands look to generate business in addition to likes. How is Bespoke Your World helping unknown designers stand out and sell their wares?

Location United Kingdom

Scope
There are more than 500 million Instagram accounts, and amid the people posting food porn, holiday snaps and countless selfies, there’s an endless source of fashion inspiration, with users able to follow trendsetters, celebs, and luxury labels all in one place. [1] There’s no doubt that the platform has enabled clothing brands to efficiently reach the touchscreens of their target audiences, but there’s a shift occurring as they look to generate business in addition to likes.

In 2015, Brits spent £12.4 billion buying fashion online, representing a 16% increase from 2014. [2] Additionally, a 2014 study ...

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