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  • Why are people skipping the store and going direct to brands?
  • Why are people skipping the store and going direct to brands?
    Yelp Inc, Creative Commons (2014) ©
Snapshot

A sector snapshot of shopping

Why do people want to buy direct from brands? What’s the appeal of making online wishlists? How can shopping express a sense of patriotism? And how are retailers using behavioural science to increase consumer spending?

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