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  • What’s the appeal of a fast food mash-up?
  • What’s the appeal of a fast food mash-up?
    John Benson, Creative Commons (2016) ©
CASE STUDY

Mac n’ Cheetos: a cheesy Frankenfood sensation

In the US, the fast food industry is under an unprecedented amount of pressure from fast casual chains and increasingly health-conscious consumption. How has Burger King’s Mac n’ Cheetos – a Frankenfood snack of fried cheese sticks dusted in Cheetos flavouring – gained success in this tough market?