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  • Has on-the-go shopping become the norm?
  • Has on-the-go shopping become the norm?
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Have we all become ambient shoppers?

The traditional buying model relied on three steps: experience a need, shop to satisfy that need, then use the product. But with 45% of shopping journeys now using mobile to discover or buy, purchasing has been integrated into people’s daily routines. How can brands adapt to this new retail reality?