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  • Fast fashion from Down Under is going overseas
  • Fast fashion from Down Under is going overseas
    Matthew Kenwrick, Creative Commons (2011) ©
CASE STUDY

Cotton On: Aussie basics brand goes global

Aussies can shop for global fashion fads on any high street or with a few clicks. But when it comes to basics, many rely on Cotton On, which is set to earn $1.4 billion in 2016 from its low-cost clothing that virtually ignores trends. How’s this home-grown brand taking the retail world by storm?