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  • A brand that gives bros more than backslaps and banter
  • A brand that gives bros more than backslaps and banter
    Mike Monaghan, Creative Commons (2014) ©
CASE STUDY

The Hustle: a newsletter for grown-up bros

In the weird world of male camaraderie, there exists an enduring persona – the bro. Daily email newsletter The Hustle is actively targeting this all-male audience, bringing a conversational tone to culture and tech coverage, and racking up 100,000 subscribers in the process.